Animation and Explainer Videos

 

Introduction

Whether it’s a corporate animation production for a global giant or a short animated explainer video for an independent business, done well, an animated video can be one of the cost effective and efficient ways to breathe life into any subject matter and engage with the target audience.

We have an extremely talented in-house team of animators, who never cease to amaze our clients with their creative flair and collective passion for collaboration and innovation in both 2D and 3D animations – it’s what has led to us becoming one of the UK’s leading animation production companies.

Our Approach to Animation Productions

As one of our clients, we would work closely with you to really understand your brand and your objectives. This helps to inform and inspire the whole process to ensure the finished animation production is perfectly tailored to your organisation.

We have the in-house skills to create world-class, bespoke animations and stunning motion graphics that conceptualise your ideas and deliver the results you need. Likewise, we’re just as able to work with customers to deliver fixed price projects such as short animated explainer videos.

Whether you’re a seasoned professional when it comes to commissioning an animation production or a complete novice doesn’t matter. We fully project manage your animation throughout, starting with initial concepts, through storyboarding, scriptwriting, designing, modelling and character rigging right through to supporting you in any narration, sound effect and music choices. 


The quality was even greater than we had dared to envisage! Excellent service, excellent product, excellent company…
Hiwatt UK

Benefits of Video Animation

There are so many benefits to animation and developments in software mean they’re now better quality and much more affordable than they were just a few years ago making a once unobtainable solution a genuine option.

With animated videos, there are no nervous people worrying about their piece to camera, no concerns about how long it’s taking to get the lighting right or the sound balanced, no worries about what’s happening in the background of the shot, no location venue hire costs… Just a couple of our animators working their wizardry directly from our animation production studios in York and Manchester.

Animation is also a great tool for helping your audience visualise something that would be difficult to explain or impossible to show any other way, such as new designs for products which haven’t been developed yet.

The world is your oyster. If you can imagine it, we can animate it!

How Animated Content can be Used

We create animated productions for a number of different clients for a number of purposes. Here are just a few examples:

The list could go on and on, but our many years of experience allows us to help you as much as you need to make sure you reach the right audience with the right message in the right place at the right time.

The Animation Process

For some clients, we manage the whole animation production process from concept to conclusion. For others, we work to a specific brief with a supplied script. Whatever level of support you need, we have the skills and experience to provide it.

Generally speaking, whether you provide the content or you want us to develop it for you, the stages of the process are the same and include:

  • Scriptwriting
  • Design (which can be bespoke or a development of your existing assets)
  • Storyboarding
  • Creation of animatics (a ‘rough cut’ to give you an idea of the direction the project’s taking)
  • Development of the assets to a 2D or 3D finish
  • Music and voiceover sourcing and decisions
  • The actual animation itself (which, for clients, is where the magic really starts to happen)
  • Adding the sound effects to give that perfect finishing touch

At every stage we keep our clients involved in the process. We love what we do and seeing a project come to life in a way that gets you and your target audience excited and engaged is absolutely priceless. 

Our In-House Animation Team

Our in-house illustrators and animators are amazingly talented and creative professionals who have the experience to deliver world-class results for every client every time. Working for clients across the UK, they produce 2D and 3D rendered animations, create bespoke characters, make logos pop, create bespoke hand drawn/illustrated artwork, create special effects… they’re seriously good!

Pick up the phone and speak to us. We’re a friendly, down to earth team that will happily chat to you about your animation project requirements before preparing a bespoke proposal.

Get in touch