With over two decades of experience in the music industry himself, our Creative Director, Paul Banks, understands this business inside out. After Art College, Paul had intended to go to Film School, but instead received a recording contract with Universal with his band, Shed Seven.
For the next 20 years, Shed Seven toured the world alongside bands such as Oasis and Blur, sold 2 million records (including 4 Top 10 and 15 top 40 singles), performed at festivals including to an audience of 80,000 people at Reading and appeared on Top of The Pops 10 times.
Through his interest and belief in the power of film, Shed Seven was an innovator in becoming one of the first bands ever to produce and embed branded video content for its website – now considered a necessity!
In 2001, Paul returned to his love of film and has since established Digifish, although he still globe trots occasionally on a Shed Seven tour!
Through his first-hand experience of the business, Paul knows and understands the planning, logistics, promotional requirements and realities of filming and producing animated content including music videos, live performance and festivals coverage and producing behind the scenes music documentaries.
By blending Paul’s inside experience and understanding of this unique industry with our talent for producing world-class branded content and animation, we’re able to produce unique, iconic and emotive music video productions for a full range of applications, including digital media video campaigns, viral advert content and electronic press kits.
Our music video producers have worked on a variety of projects such as music videos (filmed and animated content), prime time television commercials promoting tours, online commercials, documentaries and worldwide live performance coverage for a number of top name artists including The Script, The Saturdays, JLS, The Black Keys, Basement Jaxx, Julian Lennon and more.
We’ve covered festival events including the V Festival After Movie and the Country to Country festivals showcasing our ability to work on large crew projects, capturing both the performances and wide angle crowd footage.
We were also the official film crew commissioned to cover the world news press conference announcing the reunion of The Stone Roses…
In short, we’re used to liaising directly with artists, agents, promoters and record labels. So whatever your role, whatever your needs, we have the expertise, experience and inside knowledge to produce stunning results every time and we’ll work closely with you throughout to ensure you’re 100% happy at every stage.
From pre-release lyric videos to live coverage of reunion press conferences filmed content has become an intrinsic part of every aspect of the music industry.
For animation and motion graphic content, the possibilities are limited only by imagination and has seen us work on projects as diverse as hand drawn illustration animated music videos for Julian Lennon to trance music and dance video animations and club scene graphics.
Filmed content is also hugely powerful, with the ability to convey the meaning and subtext of an artist’s lyrics when well executed.
Our skills in writing treatments for music videos have secured us repeat work with a number of clients, including The Script with whom we’ve worked for over four years. During this time, we’ve also covered two of their world tours, filmed documentaries, TV commercials (including for much coveted prime time slots such as The X Factor breaks) and social media campaigns. Our film for their ‘The Road to Aviva’ DVD, also hit the No 1 spot in the Music DVD Charts at Christmas in 2011.
Filmed content hosted on an artist’s website and social media channels increases site dwell time, deepens engagement with fans and provides useful content for promoters and the media. In this business, video content is not a luxury – it’s a necessity.